TikTok is one of the most active social networks, in addition to Instagram. The sudden popularity of TikTok It's because of their quick videos, which usually grab the attention of the public. This app connects with people of all ages, though not necessarily all at the same time.
Audiences typically favor certain posts at specific times, so it's smart analyze when to publish so that the largest number of users of this Chinese social network can see it.
Analyze your audience
Know the viewing habits of your audience This is the most important information you can collect, but comment activity times are also important. After all, TikTok usually collects information that allows you to be a resource on the popular network.
You should schedule your video at a certain time if you have a higher number of views at certain times of the day. In Spain, people usually watch videos in the afternoon, while South Americans do so at the same time, although the time difference is significant.
Since the hours are so important, it is best distribute the content for several hours to see the scope and difference. Evenings are usually excellent times, since people are usually at home and connected to their phones, as well as during the early hours of the night, when there is nothing to do and many take the opportunity to look at their mobiles.
Schedules to publish and reach more public
Schedules are essential. It's not appropriate to post a clip at 22pm on a Monday night if it only gets a few views, as all your work will have been almost for nothing. Must assess the audience, test and see what time the biggest peaks in views occur.
According to Influencer Marketing Hub, Optimal times to post should change from day to day, Monday through Sunday, to reach everyone. TikTok is often viewed by millions of people, and hashtags are as important as they are authentic, thus contributing to its success. The schedules that he has highlighted and that you can take as a reference are:
- Monday: the first day of the week establishes that the best times to publish are between 13:00 and 15:00.
- Martes: on this day it is best to leave scheduled posts between 5:00, 9:00, or between 11:00 and 13:00.
- Wednesday: for this other day the best hours are between 14:00 and 15:00.
- Thursday: Audience peaks are between 6:00, 16:00 and 19:00.
- Friday: You must leave your posts for 2:00, 12:00, 20:00 or 00:00.
- Saturday: During Saturday it is best to post between 18:00 and 19:00.
- Sunday: To end the week, the best times are 3:00, 12:00, 13:00 and 23:00.
TikTok has created different schedules for each continent where the Chinese social network has triumphed, depending on whether you are in Europe, South America, Asia, Africa and Oceania. You should post during those times, as these are often considered prime times for posting.
Publish in Spain and reach an audience in South America
En Latin America, the publications tend to prosper, since there are more users connected to TikTok than in Spain, and taking advantage of the fact that they have the same language, you can take advantage of it. The hours there vary from 5 to 8 hours, so you should adapt to them according to the hours explained in the previous section.
If you publish from Spain, you should know that the afternoon posts They are usually very seen in Latin America, so publishing one there in Spain gives you two markets that attract a lot of traffic. You must work hard for each video you publish so that it has enough pull.
The best times to publish in Spain
When you post on TikTok, do it between 19:00 and 21:00. If you record at this time, you will be able to reach the largest number of people. Many TikTok users are connected at that time, which is why many of the influencers usually post their videos at that time, and it is no coincidence. In fact, you can keep an eye on the movements of the influencers with the most followers and follow their steps.
However, you can ask your followers what time of day they prefer to receive your content, as long as you usually receive a lot of comments. In Spain you should always upload the contents in the afternoon, since in Latin America they will arrive before noon. The time slot can vary between 17:00 p.m. and 23:00 p.m., with greater impact in the afternoon.
Asia, another great ally
China has over 150 million TikTok users, and its use has grown rapidly in recent months. Thais are also heavy users of TikTok, with at least 1 in 7 preferring it over other social networks.
TikTok has made popular in japan, where it is considered one of the most used means of entertainment. In addition, more than 200 million people in this country use it, and at least 25% of them upload content.
Get a Pro account
Knowing your audience and the times you should post is not the only thing that will help you get more followers and views of your posts. Of course, it must be attractive and exclusive content, of quality, something that you like. And another factor that is also a plus that can help you is make a TikTok Pro account that allows you to have tools to analyze the audience, gender, preferences, country of origin, and other data that you can use to improve.
If you want to create a TikTok Pro account, you can follow these simple steps:
- Open the TikTok app on your mobile device.
- Access your Profile within the app.
- Click on the 3 points that appear in the upper right corner.
- In the options menu that appears, click on Privacy and settings.
- Inside, look for Switch to Pro and click on this option.
- Now it's about following the wizard step by step to create the Pro account.