Netflix is one of the streaming platforms most popular and used in the world. With a wide catalog of series, movies, documentaries and other content, it offers hours and hours of entertainment for all tastes and ages. However, there is something that can ruin the experience of watching Netflix: announcements. For some time now, Netflix has started showing ads between episodes of some series, as part of an experiment to promote other content on the platform.
These ads are brief, but they can be annoying and intrusive for many users, who prefer to watch their series without interruptions or distractions. Luckily, there is a way to disable ads on Netflix and enjoy your favorite series and movies again without ads. In this article we explain how to do it step by step, both from your mobile phone and from your computer. We also tell you why Netflix has decided to place ads and what consequences it may have for the future of the platform.
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Why does Netflix show ads between episodes?
Netflix It is a company that lives off the subscriptions of its users, who pay a monthly fee to access all the content on the platform. Unlike other platforms like YouTube or Spotify, Netflix does not have external advertising, that is, It does not show advertisements for other brands or products that are not its own.
However, that does not mean that Netflix does not have internal advertising, that is, it promotes its own content within the platform. In fact, Netflix has always shown recommendations for series and movies that may interest you based on your tastes and consumption habits. These recommendations appear on the main screen, in the categories or at the end of content.
What has changed recently is that Netflix has also begun to show these recommendations between the episodes of some series, as if they were advertisements. The objective of this measure is to increase the discovery and consumption of other content on the platform, as well as building user loyalty and preventing them from leaving for the competition.
Netflix has assured that this is an experiment that only affects a small percentage of users and that it can be easily deactivated. However, many users have been upset and outraged by this decision, since they consider that paying a subscription should guarantee them an ad-free experience.
How to disable ads on Netflix from your mobile?
If you are one of the users affected by ads on Netflix and you want to deactivate them from your mobile, you just have to follow these steps:
- Open the app Netflix on your mobile.
- In the bottom bar, tap the icon More.
- Tap the section Account. A new browser tab will open.
- On this website it is possible to configure different parameters related to the Netflix account. In this case, we are interested in the option Participation in tests.
- Within this option, disable the switch Include me in tests and progress.
- This way, you will stop participating in the experiments that Netflix carries out with some users, such as ads between episodes. You will also stop seeing other new features or features that Netflix may test in the future.
How to disable ads on Netflix from your computer?
If you prefer to disable ads on Netflix from your computer, the process is very similar to that on mobile. You just have to follow these steps:
- Open the web page of Netflix in your browser.
- Sign in with your user account.
- In the upper right corner, click the icon Profile.
- Click on the section Account.
- On this website it is possible to configure different parameters related to the Netflix account. In this case, we are interested in the option Participation in tests.
- Within this option, disable the switch Include me in tests and progress.
- This way, you will stop participating in the experiments that Netflix carries out with some users, such as ads between episodes. Also you will stop seeing other news or features that Netflix may test in the future.
What are the consequences of deactivating them?
Disable ads on Netflix It has some advantages and some disadvantages. On the one hand, it allows you to enjoy your series and movies without interruptions or distractions, which improves the user experience and satisfaction with the service. On the other hand, prevents you from discovering other content that may interest or like you, which reduces the possibilities of entertainment and fun.
Additionally, turning off ads on Netflix may have an impact on the future of the platform. If many users decide to disable ads, Netflix may interpret that they are not a good strategy to promote its content and may look for other alternatives. For example, may increase the price of subscriptions, reduce the catalog or introduce external advertising.
Therefore, before turning off ads on Netflix, it is advisable to reflect on whether they really bother you that much or if you can tolerate them for a while. Maybe you'll discover a series or movie that you love and that you wouldn't have seen otherwise. Or maybe you prefer to watch your series and movies without interruptions and without advertising. The choice is yours.
See what you want without waiting
As we have seen, it is a streaming platform which offers a large catalog of series, movies and other content for all tastes and ages. However, it also shows ads between the chapters of some series, as part of an experiment to promote other content on the platform. These ads They can be annoying and intrusive for many users, who prefer to watch their series without advertising.
If you are one of those users, You can easily disable ads on Netflix from your mobile or computer. You just have to log into your account and deactivate the option to participate in tests. This way, you will stop seeing ads between chapters and you will enjoy your series and movies again without interruptions.
However, turning off ads on Netflix also has its consequences. On the one hand, prevents you from discovering other content that you may be interested in or like. On the other hand, it can affect the future of the platform, which may look for other ways to finance or promote itself. Therefore, before disabling ads on Netflix, it is advisable reflect on whether they really bother you that much or if you can tolerate them for a while. And now…let's watch a movie!