Surely you have noticed that several of the videos on TikTok are subtitled or contain texts. The reason for this is make videos more digestible, interactive and professional. To know how to put text on tiktok It will help you increase the viewing rate of the video, which translates into a greater reach or “engagement”.
Approximately 50% of videos on TikTok are played without sound, and those without text or subtitles quickly get ignored; adding text in your language within the videos you publish is the best way to support multiculturalism, and offer the possibility of understanding your message to users who do not have the sound activated.
For this reason it is very important to know how to put text on TikTok if you are an entrepreneur, influencer or want to promote your content.
Why is TikTok content important?
TikTok is a social network for entertainment with more than 600 million downloads consisting of short videos of 30 to 60 seconds. The same is characterized by being a different, innovative and fast social network when compared to other similar networks.
It has multiple functions that make it very versatile and allows its users to keep consuming and creating content the way they want. When you get a certain number of followers, unlike other short video social networks on TikTok you can earn money.
Its approach to providing content to both TikTok users and non-TikTok users has quickly made it a successful app for digital marketing, prompting many businesses to include it in their strategies.
How to put text on TikTok
While it is true that looking at a cell phone at work, a restaurant, a bank or other public places is not well seen, sometimes we cannot avoid it, for whatever reason.
It is recommended that while we review TikTok publications, out of respect for the people around us, we do not have the volume of our device activated. This is how many people think. This is where it is appreciated to have texts or subtitles that explain what is happening or simply transcribe what is happening in the video.
If you are an entrepreneur or content creator, you will surely want your work to reach the largest number of users inside and outside of TikTok. Using text is essential so that the video does not go unnoticed in the social network feed. If you place a text with keywords, your target audience will know what it is about before reproducing it and will proceed to absorb the information even when the volume is not activated due to any of the situations mentioned above.
Edit a recorded video from TikTok
Follow these simple steps below to learn how to add text to your TikTok videos:
- Open the app and sign in.
- Start a recording.
- After recording the video according to your needs, press the red ready icon that appears to the right of the record button, in this way you will see the option to edit the video.
- Now on the right side of the screen four options will appear: “Aa” is the text one (this is where you can write on the video), you can also change between the different fonts and colors.
- After you have finished the text, tap on “Done”.
- With your finger you can move what you wrote to place it in the position on the screen that seems most favorable to you, you can also zoom in and make it bigger or smaller.
- If you press the text you wrote, three other options will appear: 'Edit', 'Place it with voice text' and 'Set duration'. It is worth mentioning that by clicking on the latter you can select the video fragment on the timeline where you want it to appear and disappear.
- When you have the text ready, touch where it says "Done" or the white icon that is located in the lower right corner of the screen.
And this is how you will have all your text edited as you see fit, without the need to use any other application from the Play Store.
Closing remarks
Another of the options that I mentioned is “Text to speech”, it is very interesting because it allows the video to be narrated with the TikTok voice. It means that it narrates the text that you place in both Spanish and English. Although it is possible that your TikTok comes with the voice in English by default, this is very easy to fix: you just have to go to the application settings and change the TikTok language to Spanish. As it is an application with very diverse users, not everyone speaks Spanish, so this tool is very helpful if you want to connect with another audience that speaks different languages.