It is an obvious fact that the popular photography social network is one of the most used. Yes, the success it has, due to its ease of use and the appearance of the well-known influencers, has made Instagram a great bombshell. In addition, with the improvements that Facebook implemented after purchasing this service (such as the ability to chat with your friends), the number of downloads has not stopped growing.
Of course, unfortunately all that glitters is not gold. And it is that, at first it was quite easy to sweep this social network of photography, but things have changed. The new algorithm InstagramLike their updates, they have made it very difficult for us to regain the amount of 'likes' we did before. Now, it is no longer so easy for our photos to reach the number of people who did it months ago, and therefore, the time has come to publish with a little more knowledge.
When should you not post on Instagram?
Now, we must put aside those publications without rhyme or reason that flooded our feedWell, quality is better than quantity, or that's what Instagram wants. Whether your profile is focused on your company, or just another social network, this post will give you the information you need to succeed in the networks again. Although each user is different, and it is almost impossible to have a specific guide for each one, here is a base that will serve you in your day-to-day life as an Instagram user.
Of course, this depends on whether your account is about your company, or if it is a social network focused on being seen by your friends and family. Although there is a common day, in which it is not recommended that any type of user publish, this day is Sunday, and in the case of being a company, or seeking to attract the attention of one of these, generally , Saturdays and Sundays are closed, so there will be no one pending on social networks.
In the case of trying to reach your friends, Sunday is the day their mobile phones are touched the leastEither because they went out on Saturday night and will be sleeping late, or because they are with the family, and it is not the time to be aware of social networks. Thus, try not to post on the weekends, especially on Sundays.
One thing to keep in mind is the time slot of your followers. A terrible time to post is between twelve at night and eight in the morning, because it is very likely that your followers are asleep. Although if it is the weekend, surely they are active but not pending the content published by the people they follow.
Another situation that can occur is if you have gone on vacation, and the moment you intend to publish, in your country it is after midnight, the most likely thing is that most of your followers are asleep, for so you should pay close attention to it. Here is an infographic taken from a study that analyzes when is the best time to post on different social networks:
Choose a time
It probably sounds crazy to you, but depending on the social network you use, the hours you are going to post should vary. And it is that not everyone uses their networks at the same hours, but this time, we are focusing on one of the most famous, Instagram. Every day of the week the activity of the users of this photography and video platform changes. But there is a common time line in which your followers are more likely to be online, and looking for content to give their precious 'likes'.
Generally, the first time you should make your posts is at 8:30 in the morning. The reason? Either they just woke up, and what we all do is take a look at Instagram as if it were a magazine, or they are on the subway on their way to work. Another of the ideal hours is between 11 in the morning and 1 in the afternoon. Although there are studies that show that 15:00 pm is the time when more users are active on the social network.
Although everything depends on the followers that each one has in their account, and for this, nothing better than carrying out a personalized study. Here is a tool that will provide you with the necessary help.
Metricool, the best tool to know when to post on Instagram
This application has become one of the top rated social media tools for its great functionality. From the moment you download it, you can use it for free, and just in case you want to, you can switch to a paid version, in case you need more features.
Something fantastic of Metricool, is that you can sleep peacefully, because you can access the statistics of your followers at any time, either in the last hours, in the last month. Depending on the activity of your followers, this tool will show you what is the best time for your publications, so organizing a campaign will be much faster.
And the best thing is that not only valid for Instagram, if not also for the rest of your social networks. No more collecting information like crazy from the different pages you work on, thanks to Metricool's reports, you will be able to download all the necessary data comfortably.
In one of its latest updates, it has begun to monitor hahstags, measure their impact, and collect analytics on campaigns, events, and more. In this way, Not only will you know when is the best time to post, but you will also be able to see different metrics in a much more comfortable way, such as the success of a particular hashtag.
Now that you know when is the best time to post on Instagram, it's time to put your new knowledge to the test to get the most out of this social network.