NgoJulayi INetflix ibhengeze uhlaziyo... eyona nto imangalisayo? babengasakwazi ukwabelana ngeeakhawunti, okanye mandithi, kuya kufuneka uhlawule imali eyongezelelweyo ukuyenza. Konke oku kwavela emva kokubhengezwa kweziphumo zayo zezemali kwikota yesibini ye-2022, eyayiza nelahleko yababhalisi (okokuqala kwiminyaka elishumi) kunye nokuhla okubukhali kwimarike yemasheya.
Abaphathi beNetflix bafumene ingxaki enkulu kwii-akhawunti ezabelwana ngazo kwaye banquma ukuthatha inyathelo kulo mbandela. Qhubeka ufunda ukuze ufumane iinkcukacha.
Ukusabela kokuqala
Emva kokubona ilahleko phakathi enyakeni, isigebenga umchachazo Uziva ecinezelekile aze agqibe ekubeni aphendule ngamandla. Kwathiwa ngaxa lithile ukuba Netflix iyakwalela ukwabelana ngeeakhawunti, kodwa inyaniso yayingeyiyo loo nto. Isisombululo esaqulunqwa yinkampani yayikukuhlawulisa ngaphezulu ngokwenza oko.
Kwamanye amazwe aseLatin America inkqubo entsha yasekwa ngovavanyo: kuya kufuneka hlawula imali eyongezelelweyo ukuba ufuna ukusebenzisa umsebenzisi ofanayo kwezinye iindawo. Olu tshintsho lwaluza kungqubana nomkhwa oqhelekileyo, kwaye kwakungeyonto ingaqhelekanga abahlobo okanye usapho lwabelana ngeakhawunti efanayo nokuhlala kwizindlu ezahlukeneyo.
Amazwe ovavanyo yayiyiArgentina, El Salvador, Guatemala, Dominican Republic kunye neHonduras; kwaye nangona le ndlela yayiqondakala ukususela ekubeni lo mkhuba wawubonakala unika ingozi yokwenene kwinkampani; kwakungenjalo awamkelwa kakuhle kwaphela ekuhlaleni.
Kufuneka kuqatshelwe ukuba kukho imingxunya ethile kwisicwangciso; abantu abahamba nje okanye basebenzise iNetflix kwiifowuni zabo kwaye bafuna ukubukela uthotho lwabo abaluthandayo naphi na kude namakhaya abo kufuneka bahlawule umrhumo owongezelelweyo.
Ezinye iintengiso ezingazange zenze isiphithiphithi kangako, kodwa ezingathandwanga kangako luluntu, amaxabiso amatsha kunye nokongezwa kwesicwangciso esitsha kunye neentengiso ezihlanganisiweyo (apho iNetflix isebenza kuyo ngentsebenziswano noMicrosoft).
"Ukubuyela emva"; INetflix iya kuvumela ukwabelana ngeakhawunti kwakhona
Abantu baphumelele, iNetflix yaphulaphula uluntu, iNetflix yazisola ngesigqibo sayo. Ezi yayizezinye izihloko ezazibonwa kwi-intanethi yonke, isizathu? Ithunyelwe yiNetflix ii-imeyile kubo bonke abasebenzisi bayo abakumazwe ngenkqubo entsha echaza ukuba umsebenzi wezindlu ezongezelelweyo uya kuyekwa.
Nangona kunjalo, ezi zihloko zinokuba yi-naïve.
Ukugqitywa kolu “Vavanyo” luhamba kunye ne uhlaziyo lweqonga lukhutshwe nge-17 kaOkthobha. Kolu hlaziyo, umsebenzi omtsha we "Profile Transfer" wongezwa, evumela nawuphi na umsebenzisi ukuba asebenzise i-akhawunti "ebolekiweyo" ukuba adlulisele iziqinisekiso zabo kwi-akhawunti yakhe ukuhlawula ubulungu babo, ukuze bangalahlekelwa idatha yabo.
Babesenza kube lula ebantwini ukuze Baza kuzihlawulela ngokwabo ityala.
Inyaniso yeyokuba, oko abanye bakubiza ngokuba “kukubuyisela umva” yayingeyonto ingaphaya kwelinye inyathelo lengxilimbela kwezolonwabo. Inkqubo yezindlu ezongezelelweyo isekwizicwangciso zenkampani, kuphela baya kuthatha ixesha eliyimfuneko ukuyiphumeza. Ukwabelana ngeeakhawunti zethu zeNetflix kungekudala kuya kuba yinto yakudala.
INetflix ayisayi kuvumela ukwabelana ngeakhawunti simahla
Kungenxa yokuba inkampani iye yaliyeka inqaku elithi “Yongeza Ikhaya” kwamanye amazwe ayithethi ukuba iyavumelana nokwabelana ngeakhawunti, imigaqo yayo yokusetyenziswa ayikatshintshi. Uvavanyo lwenziwe iziphumo ezikhutshwe eziya kusivumela ukuba sisebenze kwinkqubo yokucinga engcono.
Enyanisweni, ezinye ze izinto eziya kuthi "yongeza indlu" umsebenzi kwixesha elizayo:
- Indlu eneakhawunti nganye: Nayiphi na iakhawunti yeNetflix iya kubandakanya ukufikelela ukusuka ekhaya; Kule ndlu ungonwabela iNetflix kuso nasiphi na isixhobo.
- Inketho yokuhlawula kwizindlu ezongezelelweyo: Ukusebenzisa iakhawunti yakho yeNetflix kumakhaya angaphezulu, unokuhlawula i-2.99 yeedola ngenyanga kwikhaya elongezelelweyo. Amalungu esicwangciso esisisiseko anokongeza ikhaya elongezelelweyo; ezo zesicwangciso esiPhakathi, ukuya kutsho kwizindlu ezibini ezongezelelweyo, kunye nezo zePlanethi yeNtlawulo, ukuya kutsho kwizindlu ezintathu ezongezelelweyo.
- Uhambo luquka: Ungayibukela iNetflix ngaphandle kwekhaya lakho kwithebhulethi, ilaptop, okanye isixhobo esiphathwayo.
- Inqaku elitsha lokulawula izindlu: Kungekudala uya kuba nakho ukulawula apho iakhawunti yakho isetyenziswa khona. Ungazisusa izindlu nanini na ufuna, kwiphepha leseto zeakhawunti yakho.
Ngokolwazi lwamva nje, olu tshintsho luza kuqala ukusebenza ngo-2023; zonke zixhomekeke kuhlengahlengiso. Nangona kunjalo, umyalezo ekufuneka ugcinwe engqondweni ngulo Yintoni eyenziwa yiNetflix kwezi ntsuku yayingeyiyo "regress". Endaweni yoko lungisa umhlaba ukuze ugqibezele umsebenzi ngo-2023 oko kwakucetywayo kwiinyanga ezimbalwa ezidlulileyo: ukunciphisa ilahleko kwiiakhawunti ekwabelwana ngazo.
Imeko yangoku yenkampani
Ukusuka ekuphequluleni iinethiwekhi zentlalo kunye nokubona izimvo ngayo yonke into eyenziwa liqonga, umbono othi qatha engqondweni mnye kuphela:
"INetflix iyaqhubeka nokuwohloka kwaye yonke into ibonakala isuka embi iye mbi"
Nangona kunjalo, le ngcamango ayilunganga.
Kwikota yokugqibela, ngelixa iNetflix ibifanele ukuba isengxakini, Iqonga lifumene ababhalisi be-2,4 yezigidi kwaye landise ixabiso le-stock market nge-14%. Ngaphandle kwako konke ukuthandwa kweqonga kubonakala ngathi lilahlekile, ibe nekota elungileyo. Ngokwamajelo eendaba amaninzi, oku kungenxa yezihloko ezibalaseleyo ezikhutshwe ngeli xesha. (Dahmer, Izinto ezingaqhelekanga isizini 4, phakathi kwabanye)
Xa kuziwa kumaqonga umchachazo, I-Netflix yintloko kunye namagxa ngaphezu kwayo yonke enye, itrone apho kunzima kakhulu ukuyihlisa.