Ingelinye lamakhasi e-commerce abaluleke kakhulu eLatin America, anezigidi zamakhasimende e-Argentina naphesheya. Isekelwe e-Buenos Aires, Argentina, iMercado Libre isebenza kwamanye amazwe, phakathi kwazo kukhona iBrazil, iBolivia, iPeru, iParaguay, i-Ecuador, iColombia, i-Ecuador nezinye eziningi.
Ku-portal umsebenzisi angaxhumana ngezindlela ezimbili, eyokuqala ithenga imikhiqizo, nakuba benenketho yokuthengisa noma yini abangayifuni. Into eyinhloko yazo zombili izinto ukubhalisa kusayithi, uqinisekise iphrofayili futhi ubeke inketho yokukhokha ukuthenga noma ukuthengisa.
Akwenzeki njalo, kodwa ngezinye izikhathi Kwenzekile ukuthi ube nokushicilelwe okumisiwe ku-Mercado Libre, sizokutshela ukuthi iyini nokuthi ungayixazulula kanjani. Kungaba ngezinto ezimbalwa, yingakho kufanele ulahle ukuze uthole isixazululo futhi uthenge noma udayise umkhiqizo ngaphakathi kweplatifomu.
Iyini imakethe yamahhala?
Kuyingosi eyakhiwe nguMarcos Galperín ngo-1999, cishe eminyakeni engu-22 edlule futhi igcina impumelelo yayo sibonga izigidi zokuvakasha eyithola nsuku zonke. Ukwandiswa kwayo kwaqala ngemva nje kwalokho ezweni okuhlala kulo, i-Argentina, ukuze kamuva ivule izimakethe emazweni afana neBrazil, Venezuela, Peru, Colombia, Chile, Mexico, Uruguay kanye ne-Ecuador.
I-Mercado Libre ithole imizuliswano emibili yezimali, eyokuqala yayiyizinyanga ezimbalwa izelwe, ngo-November 1999, kanti eyesibili yayizofika ngemva kwezinyanga, ngo-May 2020. Baningi abalingani abayenza ngemva kwayo, ngaleyo ndlela bathole uxhaso olukhulu lokuqala ukuvuka nokwazana.
Kakade ngo-2021 usayine umbimbi ne-eBay, waba ngomunye wabanikazi bamasheya abakhulu benkampani, kodwa ngakolunye uhlangothi, owokuqala, I-Mercado Libre, ikwazile ukubamba i-Deremate.com futhi yathenga okunye. Ngenxa yalokhu nezinye izizathu, ikwazile ukungena endaweni yokuqala yokuthengisa zonke izinhlobo zemikhiqizo.
Kungani okuthunyelwe kumiswe isikhashana?
Kunezizathu ezimbalwa zokuthi kungani okuthunyelwe okumisiwe okukodwa noma ngaphezulu kungase kuvele, enye yezinto ezivame kakhulu kuleli cala ukuthi lapho efuna ukuthenga, umdayisi uphelelwa isitoko. I-Mercado Libre ivamise ukukubona ngokuzenzakalelayo, ngaleyo ndlela igweme ukulinda isikhathi eside ngomkhiqizo.
Ukushicilela kumisiwe okwesikhashana, kodwa kwenzeka nakwezinye eziningi uma kungadingeki unikeze ikhasimende ngento oyithengisayo ngendlela ephathekayo. Lesi saziso silungile, kodwa okumele sikwenze ukulinda ukuthi isitoko sigcwale, ukungakwazi ukwenza okuningi kunokuthumela umlayezo kumdayisi.
Wonke umthengisi unerenki, amakhasimende yiwo avotela isithunzi, Ngalesi sizathu, kuyamiswa ngaleso sikhathi futhi umthengisi uyaziswa ukuthi akanawo amayunithi akuthengisayo. Lokhu kuvame ukwenzeka ngokunikezwa okuhlukile, kumisa isikhashana ukushicilelwa ngakho bobabili umthengi neklayenti bayaziswa.
Igwema umthengi ukuthi akhokhe into angayazi ukuthi izofika nini, kuhle ukumisa okwesikhashana ukushicilelwa, i-MercadoLibre ekwenza ngokuzenzakalelayo. Ukuthengisa kubalulekile, yingakho ukushicilelwa kumisiwe futhi kulindwe umthengisi ukuthi abe nesitoko esithengiswayo futhi.
Gwema okuthunyelwe okumiswe isikhashana
Ukuthumela kumiswe isikhashana kungase kube okumisiwe yisistimu, kodwa futhi kungaba umdayisi oyimisa kancane ngoba akakwazi ukunikeza okwengeziwe. Uma uvamise ukuthengisa ngale ndlela nangezinye, isidingo sivame ukuba phezulu, ngalokho ugwema ukungakwazi ukubheka wonke amakhasi lapho lowo mkhiqizo ukhona, okungenzeka ube nesidingo esikhulu.
Kunesikhathi lapho ukushicilela kusebenza khona, kodwa uma ucindezela kuyama, mhlawumbe omunye umuntu uye wathenga okufanayo futhi awekho amayunithi asele. Uma usele neyunithi eyodwa noma ngaphezulu bese uhwebela elinye ikhasi, umthengisi angamisa okwesikhashana ukushicilelwa ku-Mercado Libre ngokuchofoza okumbalwa.
Uma ungakwazanga ukungena nokuthola umkhiqizo, ungazisoli, ungathintana nomthengisi ngokuqondile uma uyifuna futhi wazi ukuthi uzoyishintsha nini. Uma ukushicilelwa kubuyiselwa njengokujwayelekile, ungathenga ngaphandle kwenkinga, ukwazi ukusiza wena nabanye abantu ngakho.
Ukuze ugweme ukushicilelwa okumisiwe, umthengisi kufanele aqikelele ukuthi angaphelelwa isitoko, futhi uma lokhu kwenzeka, kubike lapho unikeza umkhiqizo. Uma ubheka ingxenye yolwazi yemikhiqizo, ngokuvamile ikutshela amayunithi lokho okusele, akwenzeki kuzo zonke izimo, kodwa kwenzeka uma sekusele amayunithi ambalwa.
Kuze kube nini okuthunyelwe okumisiwe?
Lokhu kungathatha imizuzu embalwa, izinsuku ngisho nezinyanga. Into enconyiwe uma ufuna ukuthenga lowo mkhiqizo wukubheka omunye umdayisi onawo. Ngokuvamile kwenzeka ukuthi abathengisi abambalwa bavame ukuba nevolumu yokuthengisa ephezulu, ngakho maduzane baphelelwa isitoko.
Enye indlela ukubhala umlayezo oyimfihlo, umbuze ukuthi uzoyishintsha yini maduze noma azi isikhathi, ngaphezu kwakho konke ukwazi ukuthi sekuyisikhathi sokuthola enye indlela. Ukuthengwa kwe-Mercado Libre kufinyelele umthamo omkhulu, yingakho izicelo eziningi ezenze abathengisi kudingeke babeke amabhethri abo futhi babe namayunithi amaningi.
Okuthunyelwe kumiswe isikhashana ngemva kokuthenga
Uma ukhokhele okuthile okuye kwamiswa isikhashana ku-Mercado Libre, unesixazululo sokukwazi ukubuyisela ukutshalwa kwezimali uma ubona ukuthi lo mkhiqizo ngeke ufinyelele kuwe. Umdayisi kufanele akwazise ngokusuka kwakho lapho uya khona, uma lokhu kungenzeki ungenza okulandelayo ku-Mercado Libre:
- Into yokuqala ukubhalela umdayisiUma ungaphenduli ngesikhathi esifanele, landela lezi zinyathelo
- Finyelela Imakethe Yamahhala
- Uma usungenile, ngena bese uchofoza "Ukuthenga kwami"
- Ekuthengeni okuthile, chofoza amaphuzu amathathu bese ukhetha inketho ethi "Ngidinga usizo"
- Manje chofoza okuthi “Nginezinkinga ngokukhokha”
- Kufanele uchofoze kokuthi “Kunephutha enkokhelweni yami» bese ukhetha izindlela ezintathu zokuxhumana, ngocingo, ngengxoxo noma nge-imeyili
- Futhi yilokho kuphela, ngale mali izobuyiselwa