There is a new fashion on TikTok (fashion or trend, as you prefer) that has dirt as its protagonist. And cleaning videos have become a booming niche within the platform. Every day there are more content creators and viewers in this sector. I tell you everything you need to know about the cleaning videos on TikTok.
What can you see in these videos?
You can wait Cleaning content in fast motion and showing the spectacular results of some thorough cleanings. You can find in these cleaning videos how to They promote different cleaning products so that you have those same results.
Generally, in addition, you can see these types of videos with very loud ambient sound that fit within the ASMR category.
The feeling you have when you finish watch TikTok It is satisfaction since what they wanted to clean was incredibly dirty and now it is not. Sometimes it becomes really surprising.
The most famous channels of this trend are those that They clean houses, coins, kitchens, toilets, carpets, etc.. In addition, the products and utensils used for cleaning are also very different from one channel to another. You'll find everything from sponges and chemical cleaning products to high-pressure water cleaning.
Now let's see what type of users consume this content.
What type of users consume it?
We might think that only people who are obsessed with cleanliness see this content, but we would be wrong. This content is visited by all kinds of people since it acts in the deepest part of our subconscious that loves cleanliness and gives peace of mind to whoever sees it. At least that's what those people who enjoy it say about this content.
Really what attracts this type of videos is not only the cleanliness but the ASMR that comes behind it or even the feeling of improvement and reaching a goal, cleanliness.
In one way or another, it is content that pleases countless people as demonstrated by the numbers of these videos. Speaking of numbers, let's look at the most famous accounts of this niche on TikTok.
The 5 most famous accounts
aurikatariin
The Queen of Cleanliness on TikTok is aurikatariin that thanks to your excellent cleaning actions in homes that are really dirty has managed to reach the incredible number of more than 10 million followers.
Some of his videos come out facing cockroaches, food scraps and the most unpleasant dirt. If you like this type of cleaning videos, Auri will be your favorite option.
cleaning_dirtycoins
This account is dedicated to Clean old and worn coins to remove dirt. Normally it covers half of the coin to hold it under surveillance and so that the difference in cleaning on both parts can be noticed.
You will see from ancient Roman coins, rare coins of today and all kinds. The function of this channel is to provoke that pleasant feeling when we see that something is clean.
When you enjoy a few videos of Cleaning Dirty Coins you will understand why has 2.5 million followers.
cleaning_kaka
They define themselves as passionate about cleaning all types of stubborn grease stains in the kitchen. Is a Kind of DIY cleaning in seconds. Your videos are fast motion and show the change before and after of its cleanliness.
Cleaning Kaka They are Japanese and They have almost 5 million subscribers. Good job these guys do.
cleaningmamabee
Cleaning Mama Bee is a channel dedicated to cleaning and ASMR so you will find very satisfactory cleaning videos. Has more than 2 millions of followers and is approaching 50 million likes.
It stands out from the rest for its attention to detail during its washes, with special focus on ambient sound. Squeeze the sponges in a very particular way and it is the main hook in their videos.
Follow her for more clean ASMR content.