The arrival of the new digital market laws, which affect companies like Meta, are favoring many changes in the relationship that users have with the most dominant apps on the market. These apps are adapting and therefore are offering new possibilities for the end users of these services. Today we are going to see specifically How the arrival of DMAs has affected the price drop of the ad-free version of Facebook and Instagram.
A change that is influenced by the new DMAs
The new Digital Markets Act (DMA) of the European Union has had a significant impact on many renowned apps since it was recently implemented. During this time we have seen how messaging apps like WhatsApp or Messenger have become obliged to offer interoperability with other instant messaging apps.
Apart from this, one of the points that are required of this and other companies that dominate the market on the internet is offer greater transparency and fair competition. For these reasons, Facebook and Instagram are changing their options when it comes to advertising.
And advertising within their networks has been the main source of income for these apps. But now with this new law proposes a new environment where applying a premium service to not have advertising is viable. It does not mean that the DMAs force these companies to offer a service without ads, this option is simply now more attractive for the company's economic benefit.
Now that you know the reason for this change, let's see what it consists of. the ad-free version of Facebook and Instagram.
What is the ad-free version?
The first thing you should know is that the ad-free version of Facebook and Instagram only available in Europe, as you know, it is due to the new laws of digital markets. In addition to this, it is important to know that this service is limited to not offering ads as such, but if you follow certain companies you will be able to continue seeing their publications and messages.
This version without ads It had a purchase price of €9,99 per month if you obtained it directly by accessing Facebook.com from your computer. But if you bought it from the mobile version you had to pay extra for Google Play fees, resulting in a final price of €12,99 per month.
Also if we wanted to enjoy adding accounts to this service without ads we had to pay €6 or €8 more per added account each month. Following the same dynamic, it would be €6 from the web browser and €8 from the app itself.
Well, this price, which is excessive for many users of these social networks, has meant that this new version has not been very successful. For this reason we are going to receive a price change that may get more users to show interest in this monthly subscription.
What is the new price of the service without Facebook and Instagram ads?
And is that For the price of this service you could get paid streaming services more striking such as Netflix to watch movies and series or Xbox Game Pass to play games. I know that these comparisons are hateful and that they are services that we cannot compare. But I am sure that when the client is willing to pay for this service, they will surely consider that it is too expensive for what it offers.
The slight impact that this premium service has had on end users is evident, but with the new price change this situation may turn 180 degrees, or at least that is what they expect from Meta. The new prices of the service without Facebook and Instagram ads will be €5,99 per month, a much more affordable price. While, for their part, the Added accounts will only have a price of 4 euros per month for each account included in the pack.
So now we just have to wait for this change to become effective in the next few days and we will see if it is reduction of almost 40% from the original price of the service draws the attention of end users.
And from AndroidGuías I want to ask you a question,Do you consider the price of this service without ads excessive??