What TikTok Shopping is and how it works: Buy/Sell on TikTok
A few days before the end of this year 2023, without a doubt, there have been many publications that we have shared with you until today about everything related to the field of the Android operating system, but also about the most important instant messaging platforms and applications as WhatsApp and Telegram; and social networks like Facebook, Instagram, X (Twitter) and TikTok, Entre otras muchas.
And precisely about the last one mentioned, that is, TikTok, there is still much to know, try and disseminate, since it is one of the few with global reach that almost always remains at the top of the preferences of young people today. digital and mediatized generation, and constantly offers innovative updates suitable for modern times. For this reason, and in order not to overlook, one of these latest and little-known innovations, today we will tell you about «What is TikTok Shopping (TikTok Commerce) and how does it work?, the current e-commerce platform integrated into the TikTok social network.
Buy tiktok coins: Quick guide to acquire them successfully
Yes, TikTok Shopping or TikTok Commerce, as it is actually called today, is an e-commerce platform integrated into the TikTok social network. And whose fundamental objective is to allow its users the power buy and sell products through this.
So, without a doubt, it is a subsequent, correct and logical step, after the implementation of the well-known TikTok currencies. Which were nothing more than, native and internal digital currencies of the TikTok platform, which can be purchased by users with real money to buy gifts within TikTok. Which, in turn, can later give away your content creators favorites.
What is TikTok Shopping and how does it work? Buy/Sell on TikTok
What is TikTok Shopping and how does it work?
Having reached this point, we can then describe in a general and summarized way that, TikTok Shopping or TikTok Commerce It is essentially the following:
A commercial and online project that is available for specific platforms and markets, which also offers a set of solutions, functions and advertising tools, aimed at enabling and facilitating the accounts (profiles) of content creators, brands and merchants that make life Within the platform they can interact in a more meaningful and productive way with their users, followers and potential clients. And to do this, it has a wide variety of e-commerce content that will better help you sell all types of products, goods and services through live broadcast videos such as in the product display tab on each profile page.
However, in practice, that is, in reality, TikTok Shopping (TikTok Commerce) is divided into 2 tools known as:
TikTok Shopping Ads (Shopping ads)
Which basically focuses on being a simplified and smart solution which makes it easier to achieve maximum impact for advertisers within the platform. And all this, through the combination of the current ecommerce advertising tools and methods with new next-generation tools and features.
Therefore, for this purpose it uses various dynamic, automated and flexible functions that are not linked to any specific advertising unit. In this way, any advertising user can access advertising solutions through a single, centralized Ads Manager called “Sale of products”.
TikTok Shop (TikTok Store)
Which basically focuses on offer a real e-commerce experience for content creators, business owners, businesses and businesses, and other common users, through the online business interaction within it.
And to do this, it uses mechanisms such as TikTok Seller Center and TikTok Affiliate Center. Where, the first is used by companies/merchants in order to manage their online businesses, adopting a buying and selling platform model. And the second is used by content creators to participate in the former's online businesses through an affiliate program and earn commissions in the collaboration process.
Other important points about TikTok Commerce
- Since its launch until today, it is still available to advertisers/creators in the following countries: Indonesia, Malaysia, Philippines, Singapore, Thailand, United Kingdom, United States, and Vietnam.
- The entire purchasing process is centralized within it. Therefore, from the appearance of the product to the payment process page, it is carried out within the secure and encrypted environment of the platform itself.
- Users (potential customers) can discover existing products offered through the Shopping tab of the profile of the various accounts of content creators and brand and business representatives. Or, through live broadcasts, video content and their publications.
In summary, we hope that this timely and useful publication on «What is TikTok Shopping (TikTok Commerce) and how does it work? and its associated tools called shopping ads y TikTok Shop you found it interesting and useful. But, above all, and if they are TikTok users from the countries where it is currently available, it motivates them to take advantage of it to buy beautiful things at a good price. And even trying to earn some money as an influencer and content creator associated with said online businesses.
Finally, and as usual, remember that you can explore our TikTok posts section. To stay informed about this and other topics related to said social network. While, if you want to go deeper into this topic today, you can do so through the following TikTok official link.