TikTok is currently one of the most popular apps in the world, especially popular with young people. This platform is used by more and more brands, in addition to many influencers, who see it as a way to reach more users or potential customers in a simple way. In order to achieve this, it is important to know what are the best times to post on TikTok.
When looking to promote a product or platform on a social network like TikTok, you have to know how to choose the right time for it. most social networks have times when traffic increases in a remarkable way and in this way we have the possibility of reaching more users, so it is important to be active at those times and thus increase our presence or the number of accounts we reach. In addition to being important to know when those moments occur, to plan our publications at all times.
Know which ones are the best times to post on TikTok It interests many users or content creators with a profile on this social network. Since this information will be helpful when it comes to increasing your presence on the social network. Although it is important to keep in mind that a social network like this has users all over the world, so you have to take into account the time differences. These are details that will have an influence when publishing something on the profile on the platform, since you want to have the maximum possible impact.
There are many studies available about the best times to post content on TikTok. These are studies that have been carried out in the last two years by various companies. This is information that can be very valuable for users who want to reach a greater number of people with their content on this platform. In addition, it is also important to consider other aspects such as hashtags, the audio that we use in the video or the quality of the content. It is in fact the combination of these elements that will help us reach the largest possible number of users on the social network. So do not neglect any of them.
Before doing anything, the first thing to do is to know where our audience is. It is possible that we are in a certain country (like in Spain), but that a large majority of our followers come from a different country or a different time zone (like that our audience is located in Latin America). This clearly influences when publishing something on your profile on the social network, because we have to consider those time differences that we have with the location of our audience. This is information that those who have a Pro account on the social network will be able to see at all times, so it will be very useful.
In the TikTok settings, within the Profile section you can switch to a Pro account. It is a simple process and we will be asked to verify the phone number, among other data. Some may not want to give data, but in this case it is worth doing it, since this Pro account is something very useful. This Pro account is something that you will need when you want to see the location of your audience, so that you know what countries or time zones they are in and thus be able to plan in the best possible way the moments in which you are going to publish something in your account, also important if you collaborate with brands or companies on some occasion. Once you have this information, it will be much easier for you to plan when you want to post something on your profile.
It is recommended to consult this information from time to time, to see if there are any noticeable changes as You gain new followers. The new followers you gain may come from a different time zone or region of the world, making the best times to post on TikTok a few months from now. So measuring this frequently is a good option to take into account, because it will help you maintain good numbers of views and interactions with your followers in the content you upload to your social network account. In addition, it is not something that costs us much to do. So it will help us better plan everything related to the account.
Best times to post on TikTok with a global audience
For those who have a global audience on the social network, there are a number of hours that are considered the best to post contained in it. This is information that comes from various studies, such as some conducted by marketing companies. So it is information that we can consider reliable and that can be helpful for those users who are looking for the best times to post on TikTok with a global audience. These are the currently considered best times to upload content on this platform:
- Monday: 13:00 and 15:00
- Tuesday: 5:00, 9:00, 11:00 and 13:00
- Wednesday: 14:00 p.m. and 15:00 p.m.
- Thursday: 6:00 a.m., 16:00 p.m. and 19:00 p.m.
- Friday: 2:00, 12:00, 20:00 and 00:00
- Saturday: 18:00 p.m. and 19:00 p.m.
- Sunday: 3:00, 12:00, 13:00 and 23:00
Keep in mind that these hours that indicated here are the Spanish (peninsular) hours. Users from other time zones may need to convert to know the exact time to upload something from their country, so that they will be able to reach a larger audience on TikTok when they post something to their account. These hours are usually the best and at the moment they remain almost unchanged, but there is always the possibility that they will change in the future, since it depends on the way in which the app is used, or the ages of the users. who access it. So you have to take these possible changes into account for the future.
We may upload content at different times of the day than those mentioned above and that we see that they have a good response from the audience, something that can happen perfectly. These best times to post on TikTok or recommended times are a good help. It is not a bible or a dogma that we must strictly follow. We may upload content at a different time and see that we have good figures in terms of views or interactions by followers, for example. So it is possible that there are certain hours in which our specific audience is online, which is something that we must also consider at all times.
Best times to reach the public in Spain
It may be that when you have accessed the information about your audience in your account on the social network, you have seen that most of the users who follow you are from Spain, something that you may have suspected, but now you have confirmed. So, you want to know what are the best times to post on TikTok if the users who follow you are mostly from Spain. We are going to have to look for those moments in which more users are present in the app in Spain and thus our publications could reach a larger audience.
In the case of Spain, there is usually a fairly clear pattern in the use of the app and it is mainly focused on the afternoons. Between 7 p.m. and 12 p.m. These are the best times if we want to upload something to a social network like TikTok, although it is actually something that also applies to other social networks like Instagram or Facebook. These are the hours when more users are active on the social network, so the posts you upload will reach a larger audience and have better engagement (the number of interactions) with the users who see them. Of course, you may find that certain hours work best for your account. So you should use those in the future when uploading posts, to get the best results.
Not just the time you upload your content on the platform is something that will be important. As we have mentioned before, you should also take care of everything related to that publication. The quality of the content itself is something that has great importance, because if it is bad content, they will see it once, but they will not return in the future. The hashtags you use also matter (because they will help more people find your profile), or the song you use for the video you upload, in the case of being something viral at the time, for example. Remember that songs play an important role on TikTok, so if you use a song that is trending, you may reach a larger audience. But it is also important that you maintain your own style with your publications on this social network.